Zoetis eLearning platform was a legacy learning application from Pfizer Animal Health. Offered for free to veterinarians, it allows them to accumulate CE credits and enables them to maintain their certifications.
Unfortunately, a poor user experience and an off-brand design lead to less and less use of the application, and marketers were also reluctant to create new learning modules for their customers.
We conducted a full usability evaluation of the existing system and redesigned the customer experience to create an engaging learning experience across multiple devices. We enhanced its visual appeal and made it responsive. As a result, customers are now engaged, and Zoetis has motivated it’s marketers to develop new learning modules.