Challenge Zoetis eLearning platform was a legacy learning application from Pfizer Animal Health. Offered for free to veterinarians, it allows them to accumulate CE credits and enables them to maintain their certifications. Unfortunately, a poor user experience and an off-brand design lead to less and less use of the application, and marketers were also reluctant to create new learning modules for their customers. Solution We conducted a full usability evaluation of the existi

Never have I ever, the risque drinking game, was the inspiration for a physical board game to be sold on Amazon. Since its inception, other games such as Cards Against Humanity have come onto the scene and have dominated the Amazon marketplace, taking away sales and the spotlight from Never Have I Ever. With low sales, Never Have I Ever needed a revamping Our Solution Starting with a strategic design and a brand refresh, Wehelped position and formulate a new design and messag