Zoetis – Transforming learning
Challenge Zoetis eLearning platform was a legacy learning application from Pfizer Animal Health. Offered for free to veterinarians, it allows them to accumulate CE credits and enables them to maintain their certifications. Unfortunately, a poor user experience and an off-brand design lead to less and less use of the application, and marketers were also reluctant to create new learning modules for their customers. Solution We conducted a full usability evaluation of the existi