As a Telco, Verizon has been in delivery service since its inception. The conglomerate has now launched a Digital Media Services (DMS) company to offer end-to-end solutions for content providers. Our strategy and content teams created a messaging framework that allowed DMS to clearly communicate its value and differentiators to multiple audience segments.
Starting with messaging and positioning, which eventually led to a complete brand overhaul, we developed a branding system, which we called “Crafting digital experiences,” that unified all three companies under one ownable identity. Since the acquisition, our design team has added dimensionality to the existing Verizon visual identity to communicate that VDMS’ capabilities go beyond simply wireless and broadcast technologies. The result is a branding system that tells a story consistently across all brand touch points