Olive Garden built its brand on infusing the Italian dining experience with unlimited passion, personality, and generosity. In the current economic climate, restaurateurs realize that customers are trading down from fine dining while insisting still on quality ingredients and taste.
Olive Garden had to do more to connect with its audiences on a simple, human level as the value of casual dining environments becomes increasingly apparent.
We determined that Olive Garden needed to let its meals speak for themselves through a sleek, modern approach to its visual identity and menu design. A branding system with manifold applications, from magazines to table tents, to highlighting key trends such as simplicity, smaller portions for smaller prices, and house-made artisan ingredients were developed. In catering to local wants, nationwide, the refreshed identity made over Olive Garden into a culinary destination.